Notes on marketing technology, HubSpot CMS development, and the intersection of engineering and marketing.
AEO and SEO aren't competing - they're two layers of the same content stack. Here's what each rewards in 2026 and how to optimize for both.
Your blog ranks fine on Google but ChatGPT, Perplexity, and AI Overviews never cite it. Here are the 5 most common reasons and how to fix each.
AI engines like ChatGPT and Perplexity don't rank pages - they cite passages. Here's how to optimize a blog post to get cited.
State-based territories miss the real customer clusters. Here's how to design sales territories using a map view of your CRM contact data.
Most CRMs hide expansion signals in state-by-state pivot tables. Here's how to spot them with a map view of your contact database.
HubSpot, Mailchimp, and Shopify store contact addresses but none let you plot CRM contacts on a map. Here's how to fix that.
