About
Arturo Chinchilla, MBA - Founder of OptimizeMe

Arturo Chinchilla, MBA

Founder, OptimizeMe LLC - Marketing Technology & HubSpot Development

Bilingual marketing technologist with expertise in HubSpot CMS development, web design, and SaaS product building. Passionate about creating digital tools that help marketing teams work smarter and move faster.

Powered by AI - ask about my experience, skills, or background

20/20 questions remaining
My career began in electrical engineering, specializing in control systems within the oil and gas industry. That foundation taught me how to break down problems, think critically under pressure, and optimize technical systems. When the industry shifted, I pivoted into digital marketing - a move driven by necessity, but empowered by transferable skills. I used my engineering mindset to master HTML, CSS, and JavaScript and built integrated workflows across platforms like Shopify, HubSpot, and SMS tools using APIs and conditional logic.
As a Shopify Manager, I lead the development and optimization of apparel storefronts generating $1M-$6M in annual sales for high-profile clients in the entertainment and music industry. I apply UX, SEO, and conversion strategies to boost visibility and performance while collaborating with artists' managers, designers, social teams, and global entertainment partners.
As a Digital Marketing and CRM Manager, I design segmented campaigns, build lifecycle workflows, and analyze campaign ROI, customer behavior, and retention trends. My work is grounded in data and supported by dashboards I build in HubSpot to drive smarter decisions and measurable outcomes.
I began my career as a Control Systems Engineer at Stella Maris LLC, designing electrical control systems for subsea wells and oilfield equipment in the oil and gas industry. I then worked as an Electrical Engineer at Stonewall Engineering, creating detailed electrical schematics and calibrating instrumentation. Since 2018, I've held multiple roles at Vested Marketing, including Sr. Digital Marketing Designer, Sr. Digital Marketing Executor, Sr. Digital Marketing Specialist, Shopify eCommerce Manager, and Digital Marketing Manager. At Vested, I've developed 20+ websites, managed Shopify storefronts generating $1M-$6M in annual sales for clients like Jonas Brothers and Brandon Lake, and led data-driven CRM campaigns reaching up to 1 million users.
I am committed to a healthy lifestyle. Nutrition and regular workouts foster discipline and resilience. As a competitive cyclist before and after a life-changing, near-death accident, I have experienced how physical health contributes to mental clarity.
Through perseverance and a positive mindset, I have overcome obstacles, reinforcing my belief that resilience is key to overcoming life's unexpected turns. From Guatemala to the dynamic world of digital marketing in the U.S., my story is one of growth.
I'm passionate about using AI as a tool to work smarter and solve complex problems faster. Claude Code by Anthropic is my go-to - I use it daily for reasoning through architecture decisions, debugging, and accelerating development workflows. My engineering background gives me a unique advantage in getting the most out of AI tools, and I'm committed to staying at the forefront of AI-augmented development as the space evolves.
I hold a degree in Electrical Engineering with a specialization in control systems, and an MBA from the University of Louisiana at Lafayette. The engineering degree gave me a strong analytical foundation - systematic problem solving, data-driven thinking, and technical rigor - that I apply to everything I build.
I'm a hybrid Solutions Engineer, bridging marketing goals with backend capabilities. I'm proficient in HTML, CSS, JavaScript, Python, and HubSpot CMS development. I build integrated workflows across Shopify, HubSpot, and various APIs using conditional logic and automation.
Yes, I'm fully bilingual in English and Spanish, both at native proficiency. This has been valuable in working with diverse teams and international partners.
I believe in the power of connections, both personal and professional, and I am driven by a desire to help others succeed. Whether elevating a brand's online presence or mentoring fellow professionals, my goal is to make a meaningful impact.
My engineering background taught me to break down complex problems into manageable components. I apply the same systematic thinking to marketing challenges - using data to identify issues, testing solutions methodically, and optimizing based on results.